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The judges make their decision on the basis of the candidates’ submissions–
which are answers to questions posed by the judges – and presentations. Again this year the judges will determine best in class according to each category and its challenging criteria - It is not a case of the biggest brand or biggest name winning; indeed, in the past niche companies have not only been shortlisted but have sometimes captured the titles. The competition is tough and it encourages the best contributions.
Titles are awarded only after close scrutiny of entrants’ responses to set questions and extensive deliberation by our panel of expert judges, all of whom have been chosen for their unique combination of experience and perspectives.
This year the judges have decided to extend the process by interviewing a representative or representatives of all submissions that have been shortlisted in every category.
Presentations will take place on one of the the following dates:
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20 November
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21 November
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27 November
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28 November
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2 December
Specific dates by category will be available on this page as soon as possible after entries close on 17 October.
With the exception of Outstanding Achievement, only those that complete an online entry will be considered. Go to How to enter to find out how to put yourself or your company forward for a Business Travel World Award.
If you have a query about eligibility, the interpretation of any question or what the judges might be looking for, please email questions to btwawards@emap.com. All questions submitted in this manner and the judges’ answers will be posted under Judges’ Q&A’s. No questions will be accepted after Friday, 12 October 2008.
Judges tips
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Leave yourself enough time between completing and submitting your entry to look at it again fresh as if you were a judge reading it for the first time. If time is a pressure, ask a trusted colleague to do this.
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Although judges are keen to encourage entrants’ enthusiasm and passion for their products or accomplishments, succinct entries are advisable. Salient points can often be submerged within verbose entries and missed. Less is more.
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Remember the objective of the exercise. You should be writing this for the judges, not for yourself or for your boss. You’re writing this to win an award not to keep your colleagues happy – they’ll be much happier if they win on the night.
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Read the question. The judges have set questions for which they want to hear your answers. If they had wanted to read a sales presentation, they would have asked for one.
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Plan your answers. Look at each question on its own and then at the whole submission to make sure individual answers complement your submission without repetition.
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The judges want to hear from the people who run the business, not those who sell it. Use some operational detail and include an operations person on your submission team.
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Try to explain the drivers; for example, if you’re talking about innovation, say where the innovation came from – was it driven by losing business, by your customers, etc?
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All entries that are shortlisted will be required to send a representative(s) to present and be interviewed by judges. Because no judge can be present at a category in which his or her company has a vested interest, we can not confirm which category will be on which date, but the judging dates are now fixed – put them in your diary. If your company is shortlisted, it is vital to success that whoever is chosen to appear is knowledgeable about the company/product entered and the actual submission.
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